Inverted Imperialism?
I thought this was rather amusing:
The Absolut vodka company apologized Saturday for an ad campaign depicting the southwestern U.S. as part of Mexico amid angry calls for a boycott by U.S. consumers.
The campaign, which promotes ideal scenarios under the slogan “In an Absolut World,” showed a 1830s-era map when Mexico included California, Texas and other southwestern states. Mexico still resents losing that territory in the 1848 Mexican-American War and the fight for Texas independence.
Some Americans are ticked off because they don’t like the idea of losing territory to a foreign power. Hello-o-o-o! Manifest Destiny was all right for a while but now everybody has to stay put.
OK, so I know immigration is a touchy issue. But lighten up: it’s an ad campaign.
I like the old Absolut ads; they were simple, but clever.
The original ad:
Spin-offs:
I guess Absolut felt these ads had gotten old, so they’ve come up with the “Absolut World” campaign.
One December many years ago I got home and was happy to find that the latest New Yorker had arrived. I picked it up and flipped through the pages when a Christmas carol started playing. In the magazine. The magazine was playing a Chrismas carol!
WTF …..?
Turns out it was an Absolut ad: a Christmas card inserted into the magazine, when the card was opened a microchip was activated and the carol played.
Way cute!
